To achieve the Pursuit of Excellence Award, NFDA-member funeral homes must evaluate components of their business against standards set forth by the Pursuit of Excellence program and demonstrate proficiency in key areas of the funeral service profession. Participants are required to fulfill criteria in six categories of achievement that demonstrate commitment to: complying with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs.
“Cozine Memorial Group’s voluntary participation in the Pursuit of Excellence program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”
NFDA is the world’s leading funeral service association, serving 18,500 individual members who represent more than 9,900 funeral homes in the United States and internationally. From its headquarters in Brookfield, Wis., and its Advocacy Division office in Washington, D.C., NFDA informs, educates and advocates to help members enhance the quality of service they provide to families. For more information, visit www.nfda.org.